Nice bottle packaging

Below is a round up of some nice bottle packaing i have found while reasearching for this breif.

Blue Marlin Animation

Blue Marlin London creative director Simon Pendry comments: “The new design tells the brand story and explains its ethos through both illustration and back and front of pack copy. It is sophisticated and engaging and a little intriguing. For instance, some of the drawings are numbered with a key on the back explaining that it contains vitamin C and counts as one of your five a day.”

As part of thier portfollio Blue Marlin Show an animation of the packaging forming in a natural growth way with the flowing of one line, drawing the design out.
Below are some screen shots from the 25 second clip

 

http://vimeo.com/67631611

Purdeys packaging

Blue Marlin
Blue Marlin where the company to orignally rebrand Purdeys in 2011
below is what they say about the branind in thier portfollio.

Launched in 1992 as the UK’s first rejuvenation drink, Purdey’s was way ahead of its time. But following a boom in health and wellness products of over last decade, the category pioneer was struggling against new competition.

The refreshing redesign communicates Purdey’s unique product benefits through engaging illustrations that encourage consumers to cross-reference back and front of pack information. Stylish and contemporary, the new packaging asserts Purdey’s authority as the original elixir for modern life.

Desiging a bottle

Found this interesting video on ones designers process on designing bottles. I know it’s a different kind of bottle to the bottle that i am designing but it is still interesting to see somebodies process, and how it follows function more than it does form.

Mock ups

Here are my mock ups the packaging of ELK the aftershave inspired by Jim beams Red Stag.

The plan from here now, is to have the boxes printed, and then modeled up and photographed ready for Thursday.

Previous Purdey’s Promotions

Agency: Abbott Mead Vickers
Country: United Kingdom
Released: November 2008

The Purdey’s Affect

The Animal Within

Revifiaction