Further development on the pattern

I have now started to try and move this low poly look onto the new bottle. As the first pattern is for a representation of the philosophers stone for rejuvenation. the new bottle of Purdey’s is for a Natural Energy bottle. I have been thinking about how all natural energy comes from the sun. So i have deiced to try and make the pattern t look like sun rays rather than the texture of a rock.

Below are some the sketching process for this.

I was having some difficulty with this one, for the rock texture the shapes didn’t have to come from one source. With some of the early on sketches all the shapes where too small.

Developing the pattern

After initial sketches to try and create a low poly looking effect of rocks. i have moved to a more asthmatically approach with the way the shapes are being produced. Here you can see some of my process of choosing the way the lines and colours work with each other.

The shapes below are for the Rejuvenating bottle of Purdey’s.

Fresh Start (concept)

Fresh Start is a (conceptual) energy drink that has no caffeine and no artificial ingredients. Instead of the jittery buzz, it is a gentle pick-me-up. The drink is targeted towards the sporty, yoga-practicing female.

Scheckters – OrganicEnergy

Scheckter’s OrganicEnergy is 100% Natural Organic, Fairtrade and Vegetarian certified.

A blend of organic Lemon, Pomegranate & Elderberry juice with raw un-processed cane sugar, plus Brazilian Gurana, raw green coffee bean extract, Ginseng and some Ginko Biloba.

 

StrangeLove Organic Energy Drink

StrangeLove is Australia’s first organic energy drink
With all the toxic drinks on the market we felt it was time to take action, so we contacted God and he commanded that we produce a drink that provides a smooth, cleaner dose of energy without giving you thoughts of punching your mum in the face for no reason. He also insisted we seek out succulent lemons, spicy ginger and cinnamon, and combine them with the awesome natural stimulants, Yerba Mate and Green Tea.

The result is a clean energy burst so enchanting it may even make you want to talk to your grandparents on their birthdays. Welcome to the new world order of ‘clean energy’
– Strangelove.

Nice bottle packaging

Below is a round up of some nice bottle packaing i have found while reasearching for this breif.

Blue Marlin Animation

Blue Marlin London creative director Simon Pendry comments: “The new design tells the brand story and explains its ethos through both illustration and back and front of pack copy. It is sophisticated and engaging and a little intriguing. For instance, some of the drawings are numbered with a key on the back explaining that it contains vitamin C and counts as one of your five a day.”

As part of thier portfollio Blue Marlin Show an animation of the packaging forming in a natural growth way with the flowing of one line, drawing the design out.
Below are some screen shots from the 25 second clip

 

http://vimeo.com/67631611

Purdeys packaging

Blue Marlin
Blue Marlin where the company to orignally rebrand Purdeys in 2011
below is what they say about the branind in thier portfollio.

Launched in 1992 as the UK’s first rejuvenation drink, Purdey’s was way ahead of its time. But following a boom in health and wellness products of over last decade, the category pioneer was struggling against new competition.

The refreshing redesign communicates Purdey’s unique product benefits through engaging illustrations that encourage consumers to cross-reference back and front of pack information. Stylish and contemporary, the new packaging asserts Purdey’s authority as the original elixir for modern life.

Alchemi

While exploring the current packaging of Purdey’s, there are a few elements that come across that give the brand a few unique features. One of them being there red seal on top of the bottle and on the side.

The term ‘Elixir Viae’  is also know as The elixir of life, also known as elixir of immortality and sometimes equated with the philosopher’s stone, is a mythical potion that, when drunk from a certain cup at a certain time, supposedly grants the drinker eternal life and/or eternal youth. The elixir of life was also said to be able to create life.

I have played on this idea, and i want to try and create the bottle in to a form of the philosophers stone.

I have started to look into visual representations of the philosophers stone.

I especially liked the middle one with rugged looked, i feel like this one would work best on a a bottle some how.
I have started to look into low poly art to see how it might work on packaging.

Previous Purdey’s Promotion 3

Agency: Trend Worx
Country: Germany
Released: February 2001